Post by account_disabled on Mar 5, 2024 22:21:43 GMT -6
You can unsubscribe from emails at any time. All rights reserved Girls in Marketing Limited How has Duolingo used TikTok to their advantage When you think of some of the best brands on TikTok who do you think of Duolingo probably has one of the best brand accounts on TikTok. With a current follower count of just under five million followers theyThe are showing brands exactly how TikTok is done well whilst achieving incredible results too. arning company leverage the trending video platform to show off their brand ambassador Duo and to show off their brands witty personality. The brand leverages social media to increase brand awareness. Their growth on TikTok has been rapid and they certainly know how to attract their target demographic and get social media marketers talking.
What is Duolingo The languagele
Why did they choose TikTok Duolingo has a presence on a range of social media platforms each targeting a different segment of its overall target audience. Unlike Duolingo using TikTok for brand awareness the language educational company use other platforms especially Instagram and Twitter to inform customers about updates and changes within their popular app. For many brands TikTok provides a safe space where brandscan show off their personality and have some fun. What is Duolingos TikTok strategy Viral trends A large segment of Duolingos viral trends and using their brand ambassador Duo to add a Duolingoshaped twist to these trends.
If you follow them on TikTok you are likely to understand their obsession with Dua Lipa which acts almost as an inside joke with followers to reinforce a connection with them. Enjoyable content over promotional content The brands video content is purely focused on being enjoyable over being promotional something a lot of brands struggle to do. This strategy is a huge part of what has made consumers fall in love with the brands TikTok. Recently Duo their funky green ambassador features in most of their video content allowing the brands video content to still be recognisable whilst not being purely promotional.
What is Duolingo The languagele
Why did they choose TikTok Duolingo has a presence on a range of social media platforms each targeting a different segment of its overall target audience. Unlike Duolingo using TikTok for brand awareness the language educational company use other platforms especially Instagram and Twitter to inform customers about updates and changes within their popular app. For many brands TikTok provides a safe space where brandscan show off their personality and have some fun. What is Duolingos TikTok strategy Viral trends A large segment of Duolingos viral trends and using their brand ambassador Duo to add a Duolingoshaped twist to these trends.
If you follow them on TikTok you are likely to understand their obsession with Dua Lipa which acts almost as an inside joke with followers to reinforce a connection with them. Enjoyable content over promotional content The brands video content is purely focused on being enjoyable over being promotional something a lot of brands struggle to do. This strategy is a huge part of what has made consumers fall in love with the brands TikTok. Recently Duo their funky green ambassador features in most of their video content allowing the brands video content to still be recognisable whilst not being purely promotional.